The core idea of ​​this brand has been with me for a long time, even before I touched the design. At that time, I was a kid, I trying to explore every new thing I cloud try. Now, when I use many products or some packages, I find many inconvenient designs or very confusing spaces. Many times, people make mistakes or waste time. In the past, I didn't think about changing design, because I did not know how to do. So even it, I had ever thought to do that. 

 

I think there is no way to change it until I started to touch the design, even it is graphic design. I began to realize the feasibility of design improving, but the cost considerations and the limited of personal thinking have become new problems to bother me. I always think design must be teamwork. Some designs need to be done by many people in different industries, for example. Industrial designers, graphic designers and physicists work together on products, considerations from the aesthetics, structure and mechanics. When people use them, there are other channels that is very beneficial to make designer to improve or redesign products, this way is consider from user's Deep using experience. As a designer, we need to clearly understand who is using these products, who are guide from graphic sign, when they use and where they use. With the target population, the design can be better and more accurately be put into the daily using. 

 

I also know that my own limited thinking should be plus from the broadness of different humans thinking together, the power of one person is very limited. This brand is a platform for those who have ideas to communicate with users and designer, users can put forward their own ideas on the process of using the specific situation, put forward what they think, what could be improved or must be changed. We find a certain idea to do After we collected the user experiences, designers can on the platform from a professional point of view to consider the feasibility of improved, resulting in more appropriate improvement programs.

 

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Biography

Ziqi Xie is a graphic designer and a

photographer. He is studying an MA

in Graphic Design.